New York City is rolling out a series of major tourism promotions this winter giving travelers and locals alike a chance to enjoy the city’s hotels, restaurants, Broadway shows and attractions at savings that make exploring NYC more affordable than usual. Here’s what each promotion offers along with our recommendations to help you plan your visit.
NYC Hotel Week — January 2 to February 12, 2026
What it is:
NYC Hotel Week offers special discounted rates, often around 25% off standard prices, at participating hotels across all five boroughs. It’s one of the best opportunities to book stays at luxury and boutique properties without peak-season pricing.
How to participate:
Visit the official NYC Hotel Week page, browse available properties by date and neighborhood, and book directly or through the hotel’s special Hotel Week offer. Participating hotels span Manhattan, Brooklyn and Queens.
Where to stay (recommendations):
• Lotte New York Palace (Midtown East)
• Gansevoort Meatpacking NYC (Meatpacking District)
• Public (Lower East Side)
• Arthouse Hotel (Upper West Side)
These discounts make it easier to pair a weekend getaway with the other promotions below.
NYC Restaurant Week — January 20 to February 12, 2026
What it is:
Restaurants around the city offer special prix-fixe lunch and dinner menus during Restaurant Week. It’s a chance to savor a variety of cuisines across the city at set price points.
How to participate:
Reserve a Restaurant Week menu directly through each restaurant or via the NYC Restaurant Week site, where you can sort participating restaurants by cuisine, neighborhood and price.
Must-try restaurants:
• The Bar Room at The Modern (Midtown West)
• Crown Shy (Lower Manhattan)
• Cut (Lower Manhattan)
• Frenchette (Tribeca)
NYC Broadway Week — January 20 to February 12, 2026
What it is:
Broadway Week features 2-for-1 tickets to dozens of Broadway shows, making top theatrical experiences more accessible.
How to participate:
Visit the Broadway Week page, select your show and performance date, and use the promo codes or ticket offers provided when you check out through each show’s official ticketing partner.
Shows to consider:
• Maybe Happy Ending
• Hadestown
• Hamilton
• Wicked
Save early and plan multiple shows — the 2-for-1 pricing makes it easier to see more than one.
NYC Must-See Week — January 20 to February 12, 2026
What it is:
Must-See Week offers 2-for-1 tickets to museums, tours and cultural institutions across the city, many of which rarely discount admission.
How to participate:
Book through the NYC Must-See Week portal or each participating venue’s offer page. Make reservations or purchase timed tickets in advance, as slots can fill up quickly.
Top attractions to explore:
• Guggenheim Museum
• Empire State Building Observatory
• New York City Ballet
• Top of the Rock
